Law Firm Marketing That Converts

After having spent countless hours over the years, researching, unfortunately, all I could find were blog posts or articles that didn’t make much sense. Just the mention of “you need this, you need that... blah...” you get the point, right? Well, it eventually paid off.

Now, skip forward to the present to 2018, it took a lot of research and study, but I finally figured it out. I digress, let me get back to what I’m trying to explain in this post... It's about marketing your law firm right?

So, what are the effects of “Copy” or the influence of good copy on the buying decision for anybody looking for a specific type of product or service?

Well, copy or rather “Good Copy” has some type of code or certain words that trigger some sort of emotional response. It is so subtle that you can’t even see it, let me reveal something to you real quick right below.

Here's something interesting, check this out, this is the same copy as the third paragraph in this post, take a look at the words in bold letters. Can you see it?

"I spent countless hours researching, unfortunately, all I could find were blog posts or articles that didn’t make much sense. Just the mention of “you need this, you need that... blah...” you get the point, right?"...

The point is, when it comes to marketing or selling, words are extremely powerful, specially at the subconscious level, you can literally almost hypnotize your readers.

Let me clear this up a little; "you need this" is an example of embedded commands. Advertising and marketing copy require a scientific approach and that's what we do. We use a scientific approach to all of our marketing efforts, because it has been proven through years of research.

Because, simply put, advertising by itself will not just make anyone jump out of their seats to buy your product or services. Only, when your advertising message resonates with the right audience, will it make them take a specific action and work with you.

If you haven't had your website for a while, most likely you don't have the type of organic traffic to get your business off the ground. This is where PPC or Paid Per Click advertising becomes a game changer in that it can literally explode your website traffic overnight.

Literally, it doesn't matter how long you have been in business or how long you have had your website. All you need, is a strong system that converts and the right amount of money to get that traffic coming in.

With the right ads with a strong message in place, the people that are currently searching for your services, are most likely to click on your ads and take the action you want them to take. Let's take a look below... or you can just watch the free video training now.

So, here are a couple of examples of Google search ads for a law firm marketing campaign:

Divorce Questions?

Http://johndoelaw.com 

Divorce Hurts!

Http://johndoelaw.com 

Need Legal Help?

Http://johndoelaw.com

However, in order to make these ads effective, you must have a system in place. See below...

How the system works you ask? Well, once the ads have been completely tested and you know which ads to run, the campaign begins.

And as a result, the person sees the ad, clicks it, and then gets to a landing page with a specific call to action. Consequently, He/She then opts-in to the sales funnel where they come to see your free offer. Which, could be a free training or info video, or a free e-book with answers to their problems.

Finally, they are asked if they would like additional help and get an offer to schedule a call with you. And then they are asked to answer some general questions in a short survey and lastly, you might get to speak with them about their problem.

Interestingly enough, the whole system is designed to generate client calls on demand and predictably every month.

In other words, have people coming to you for your guidance as opposed to you chasing them.

And after all, the more people you have to talk to, the better the chances of getting the type of dream clients you’re looking for.

Are you a Lawyer who wants to get a ton of leads and high value clients through your site, but not sure how to get there? Keep reading below, maybe this can help...

Excellent! Answer these questions:

2. Are you willing and able to spend years of study and invest the time to learn how to setup the right marketing system and write sales copy from scratch? (If no, go to #3)

3. Are you willing and able to pay a New York High End Agency hundreds of thousands of dollars to setup your marketing system and write your copy for you? (If no, go to #4)

4. Watch the FREE Video Training by clicking below.

Hey, if you want to learn more about digital marketing, here's a link to another one of my posts Digital Marketing For Attorneys and if you want more technical reading, here's a good book you can check out on Amazon:  The Ultimate Guide To Google Adwords